LAVELLA NIGHTLIFE - MASTER TRAINING

This multi week private mentor program is built to provide you with advanced skills and knowledge on social media advertising for your events. Upon completion of this personalized training you will have the ability to manufacture attention, control social media traffic, create actionable ROI, and manipulate the concepts of the algorithm to your advantage. Learn my skills that have filled venues from local pubs of 100 people to festivals of 90,000.

What you’ll learn during this one to one training:

✅One call dedicated to training your entire staff (or promoter team/ambassadors). Best practices that get staff to be super-influencers for your events. GET BIG ROI!
✅The secrets to selling out your events, with predictability.
✅Controlling your traffic and algorithm. Grow organic growth and keep in front of your perfect customer.
✅Designing and building ‘marketing assets’ that fill your events.
✅Build custom audiences using your data, social engagement and pixel intelligence.
✅Audit your social media, get it up to 2020, install your own pixel.
✅Create advanced sequences of social media posts and ads for every event. Not frivolous content. Actionable content that gets a specific outcome.
✅Learn advanced advertising skills with the Ads Manager, for the top social media platforms.
✅How to automate a lot of your marketing (with Zapier) so that your 'digital promoters' can make you money 24/7.

✅BONUS: Free download of my latest audiobook (as found on Audible/Amazon) - "My Unfair Advantage: Using the social media algorithm to fill sell out your events"

What are we going to build during our 4 calls:

✅DATA & PIXEL AUDIT of your social media, ticketing and website
✅4 FUNDAMENTAL AD CAMPAIGNS
👉 Birthday Campaign (relevant ads that bring back ROI)
👉 Contest Campaign (give away a trip, one winner & bring in the losers)
👉 Event Campaign 1 (the sequence of ads to selling out your event)
👉 Event Campaign 2 (the sequence of ads to selling out your event)
✅4 FUNDAMENTAL TARGET AUDIENCES
👉 Interests Audience (start with the wide audience and warm up the pixel)
👉 Fan and Event Engagement Audience (low hanging FRUIT)
👉 Remarketing Audience (you NEED to remind your consumers)
👉 Look a Like Audience (why the pixel is SO important)

What to expect:

At the end of this 4 week training you will discover how Louie has been using the algorithm to fill events from 90-90,000. The fundamental campaigns and strategies that you can duplicate, use, and make your own.

You will be training on live one to one video calls (using screen share so you can see what Louie is doing and he can guide you through your own social media ad accounts). You will be given each recorded video call so you are able to review, re-watch, and work on your own campaigns.

Louie is available via email support to assist in your ad creation and questions during the 4 weeks surrounding the live calls.